About Us

Meet Anthony

Anthony Osborne (AKA Ozi) is an industry leader and the driving force behind The Destination Agency. Following a 25-year career in advertising and communications, and nearly a decade at the helm of South Coast Tourism, Anthony’s vast experience in project delivery and consultancy has given The Destination Agency an enviable edge in the regional tourism space.  

‘Interps, I love interps. Taking stories, heritage, history or culture and delivering compelling visitor moments. Hair on the back of the neck standing up stuff! Creating a connection between visitor and place, and sharing the journey with the client, and always, always savouring the ‘how did you do that’ wow moments.

Anthony is a board member of Australian Regional Tourism, member of the NSW National Parks South Coast Regional Advisory Committee and Chair of Eat Merimbula Committee.

As befitting a tourism marketing guru genius, you can find Anthony spending his spare time with his family either on the ski slopes, or at their tropical rainforest shack in the World Heritage Daintree Rainforest (we’re not making this up). You may also find him getting his hands dirty on the family hobby farm, growing vegetables, feeding the chooks and running an Airbnb.

Ella Freestone is a communications professional specialising in creative project management, digital marketing and community engagement. Passionate about storytelling and the people behind the story. An industry background of working with NGOs, not-for-profits as well as commercial projects. Ella’s experience delivers the highest level of accuracy of detail in all facets of a project and ensures client’s peace of mind.

Ella leads TDA’s project coordination, creative interpretation development, digital marketing, copywriting, editing and stakeholder relationships. 

In spring 2021, Ella is also stepping into TDA’s tourism coordinator role for the Sapphire Coast.

Meet Mat

Obsessed with stories and film and their power to realise brand objectives, Mat Osborne and his Film Agency make films that inform, engage and inspire.

Mat and The Destination Agency’s founder, Anthony Osborne, have for many years worked on creative projects together. The Film Agency has now formally partnered with The Destination Agency to provide specialist film services.

Mat and The Film Agency have recently made films for Docusign, Salesforce, Bank of Melbourne, Mercer and First State Super.

Film-making and story-telling go hand in hand and Matt brings his instinct for great stories, and experience in delivering them to The Destination Agency, making The Film Agency a perfect fit for interpretation and marketing projects. 

Meet Megan

Megan is an advertising ‘lifer’ having started in the production room at McCann Erickson and working her way through varying roles into senior project management at legends George Patterson Bates and DMB&B. 

Megan specialises in content creation and branding, leading the social marketing team.  

Megan also has her own fashion label Goldfinch and four children.

Jen Mallinson is a graphic designer, sculpturalist and artist with creative vision and versatility to tackle any project. Jen has a solid grounding in corporate and commercial design, having worked with the likes of the Sydney Opera House, Leighton Contractors and Westpac bank to name a few throughout her 35 years experience as a graphic designer.

She has demonstrated her talents in various design studios in Sydney and Europe, and since moving to the far south coast has been involved in many tourism projects, totally embracing the environment, lifestyle and community of Pambula.

Jen has a passion for making steel sculptures, with many awards under her belt she shows her work at various sculpture shows around the country and has a permanent public sculpture in Littleton Gardens in the Bega Valley. She can often be found walking along the beach with her dog Max, gathering inspiration for her next major project. 

Les Kosez is a Dharawal man with strong Yuin connections, an Aboriginal educator, with a specialty in cultural empathy training. He has lived and worked on the Far South Coast of NSW for the last 15 years.

Aboriginal engagement and participation across industries – including natural resource management and tourism – drives Les.

Les understands the intrinsic value and place of story in our lives, including business. He grew up watching his grandparents tell their stories as a way of connecting customers to the arts and crafts they made. He says story is the most important part of conveying a message, selling a product or an idea.

Les has been a member of various regional economic and planning committees, and has presented at the National Indigenous Land and Sea Country Conference. He is the current Chair of the Bundian Way Steering Committee.

Max Luhrs-Dowd is an architectural design consultant, and is all too happy to provide advice on projects of any scale and type.

He is involved in the building industry as both a teacher at Swinburne University of Technology and graduate of architecture.

Max has a passion for integrating technology and community collaboration to deliver better design outcomes. He believes technology allows for better conceptual interrogation and this gives community a more informed voice to reflect their values and take ownership of their built environment. This approach alleviates the pragmatic side of design leaving more room for arty fun stuff!

Andy McLean is a writer and creative director whose skills have been honed at top end of town agencies like JWT, DDB, DMB&B and Clemenger. As Head of Art at DMB&B he contributed to their creative reputation as well as ensuring Telstra, Mars, Whereis and Uncle Bens benefitted from their choice of agency. His role as Creative Director at HMA George Patterson saw him work with Hyatt, ABC New Media, RMIT and Borders.

Sound, strategic thinking supported by a strong reason to believe is critical to Andy’s creative endeavours and he prides himself on work that builds brands by delivering to the bottom line.

Interested in working with The Destination Agency?