The Destination Agency Work

Liquid Heart

Tue, 29 Jul 2025 01:53:03 GMT

Brand Strategy, Website Development

We created the visual brand and website for Liquid Heart, a film project centred around ecological restoration in Kosciuszko National Park.

We workshopped with the film team to develop a visual brand and logo reflecting the iconic landscape of Kosciusko that could maintain longevity as the project developed in other Australian alpine regions over time.

We built a website landing page to promote upcoming film screenings, then developed a strategic social media marketing plan to activate digital storytelling and drive ticket sales.

www.liquidheart.com.au

The work:

Logo development and graphic design
Website build
Social media marketing action plan

The Destination Agency partners with Studio Jaanda

Fri, 25 Jul 2025 01:01:01 GMT

News

Empowering First Nations creatives: a new partnership on the Sapphire Coast

At The Destination Agency, we’ve always believed that storytelling can be a force for positive change, especially when it’s grounded in place, community, and purpose. That’s why we’re thrilled to share a new partnership that we know will shape something special on the Sapphire Coast.

We’ve teamed up with Studio Jaanda , a First Nations-owned creative studio, to forge new career pathways for Aboriginal creatives in our region. This partnership brings together our expertise in destination marketing and media production with Studio Jaanda’s Aboriginal-led creative vision, forming a powerful foundation for meaningful storytelling.

A natural evolution of long-standing relationships

We’ve worked closely with the Eden Local Aboriginal Land Council for many years across various tourism projects. This new collaboration with Studio Jaanda is a natural and exciting evolution of that relationship. It allows us to go deeper, offering real-world experience, professional mentoring, and real project outcomes for emerging creatives.

A campaign grounded in community

Our first project together is Community Stories , a campaign developed for our client, Bendigo Community Bank Pambula & Bega . The campaign celebrates the important work being done by local community groups and highlights the bank’s long-standing support for giving back to our community.

Through a series of short films, we’ve aimed to honour the impact of these groups while providing meaningful creative opportunities behind the camera as well.

Growing talent, together

Studio Jaanda, founded under the Eden Local Aboriginal Land Council and led by local filmmaker Kyle Wilson , is a creative studio with a bold mission: to grow a sustainable, Aboriginal-led business that produces commercial work while mentoring the next generation of First Nations creatives.

We’ve already seen this come to life through the work of trainee Alkira Aldridge , who joined the Community Stories project as part of the Studio Jaanda team. Alkira quickly found her feet on set and brought fresh perspective and energy to the production. Her involvement is a great example of the kind of real-world learning and talent development this partnership is designed to foster.

What’s next

The Community Stories campaign will launch publicly in August 2025 , and we’re already planning future collaborations with Studio Jaanda across tourism, branding, and media production.

For us, this is more than just a creative partnership, it’s part of our wider commitment to nurturing regional talent and embedding inclusive, community-first practices into everything we do.

We can’t wait to share the campaign with you, and we’re excited for what’s ahead with Studio Jaanda.

Get in touch

Have a creative project in mind? We’d love to talk about how The Destination Agency and Studio Jaanda can help bring it to life - Contact Us

RSM Canberra

ella@destinationagency.com.au (Ella Freestone) — Fri, 28 Mar 2025 00:24:57 GMT

Brand Strategy, Marketing and Communications

We developed the brand positioning, marketing framework and media strategy for RSM Canberra's government and public sector consulting team.

After extensive workshopping with the RSM Canberra team, we distilled their brand essence and created the 'new choice in government consulting' strapline. We continue to work with RSM Canberra to deliver an ongoing marketing and media program, including media partnerships and ongoing digital marketing.

https://www.rsm.global/australia/service/consulting/government-public-sector-consulting-services

The work:

Brand positioning and strapline
Copywriting and website editing
Media strategy and campaign management

Go Whale Watching Sydney

ella@destinationagency.com.au (Ella Freestone) — Thu, 27 Mar 2025 23:18:45 GMT

Brand Strategy, Website Development, Marketing and Communications

We refreshed the logo and visual brand for Go Whale Watching Sydney, then developed a new website to drive increased bookings in the competitive Sydney market.

We worked with the Go Whale Watching Sydney team to develop a new visual brand that aligned to their partner company Sapphire Coastal Adventures, then incorporated their brand in a new website build. Their fresh new look and SEO-friendly website have been designed to drive ticket sales in Sydney and provide a seamless digital experience for their customers.

We continue to work with Go Whale Watching Sydney to deliver an ongoing digital marketing program.

www.gowhalewatchingsydney.com.au

The work:

Brand development
Visual style guide
Graphic design and copywriting
Website build
SEO and Google implementation

South East Forestry Hub

Mon, 26 Aug 2024 05:40:46 GMT

Brand Strategy, Website Development

We developed the brand positioning, visual style guide and website for the South East Forestry Hub.

To increase a sense of positivity and brand awareness for essential forestry industries in South East NSW, we created 'The future is growing' brand positioning and a visual brand platform for the South East Forestry Hub.

We then created a new website showcasing the brand and work of the Hub in the South East.

southeastforestryhub.com.au

The work:

Brand development and style guide
Strategic brand strategy and alignment
Positioning statement and strapline
Graphic design
Website build

Destination Southern NSW Tourism Toolkits

Mon, 19 Aug 2024 03:51:32 GMT

Tourism, Brand Strategy

We developed tourism toolkits for three regions in the Destination Southern NSW network - Southern Tablelands, Snowies and South Coast.

To align the brand positioning of Destination Southern NSW with the state-wide 'FEEL NEW' campaign, we created three unique marketing and tourism toolkits for each sub-region. We began by reviewing the Southern Tablelands, Snowies and South Coast brands, then developed strategic brand strategy around the unique ways in which each region can make visitors 'feel new'.

Southern Tablelands toolkit

Snowies toolkit

South Coast toolkit

The work:

Stakeholder brands review
Strategic brand strategy and alignment
Content development
Stakeholder engagement
Project management

"We presented The Destination Agency with a challenging brief to create a sophisticated marketing toolkit. The project was complex, the stakeholder group diverse, and the budget and timeframe challenging. Anthony and his team dug in, wrestled with ambiguity, and delivered a project that has exceeded our expectations and received accolades from those using the resource, and our destination management partners."

Richard Everson
General Manager, Destination Southern NSW

Bega Valley Business Activator

Mon, 19 Aug 2024 02:16:32 GMT

Tourism and Business

We developed and delivered the Business Activator program to increase small-business capabilities in the Bega Valley.

On behalf of Bega Valley Shire Council, we designed the program to unify skills support for business, deliver capacity training and mentoring opportunities, foster local industry leadership, and provide cluster-based industry support.

Business Activator included one-on-one mentoring support, specialist workshops, networking events and a dedicated small business grant delivered directly to operators.

The work:

11 industry workshops across multiple sectors
140 hours of expert mentoring program
7 networking events
Stakeholder engagement
Project management
Assessment and delivery of small business grant program
700 registrations to workshops and events

"The Destination Agency consistently creates professional, well tailored events that are managed with exceptional professionalism without sparing a sense of ease and relaxing atmosphere that allows for connection, contribution and gains for businesses."

Mary Black

Small business owner, Bega Valley

Sapphire Coastal Adventures

Thu, 30 May 2024 01:22:15 GMT

Brand Strategy, Website Development, Interpretive Design

We were engaged to review and rebuild the visual brand identity for premier whale watching company, Sapphire Coastal Adventures.

We worked with the Sapphire Coastal Adventures team to distil their brand essence, then developed a fresh visual brand aligned with their brand values and target audience. Zeroing in on their new tagline, 'The coast is calling', we then built a new website and a suite of design collateral including boat design, port signage and promotional material.

sapphirecoastaladventures.com.au

The work:

Brand development
Visual style guide
Graphic design and copywriting
Website build
Signage design and production

MAP Tourism Industry Development Program

ella@destinationagency.com.au (Ella Freestone) — Thu, 04 Apr 2024 03:28:31 GMT

Tourism

We developed and delivered bespoke industry training to increase tourism capabilities in Central West NSW and Canberra.

In partnership with Destination Central West NSW and VisitCanberra, we identified weaknesses and opportunities in their visitor economy and then developed needs-based training resources for local tourism industry and stakeholders. Training was delivered face-to-face in a suite of workshops across both regions.

The work:

Regional tourism needs-analysis
Development of training resources
Delivery of workshops

" The Destination Agency team brings extensive tourism experience and an innovative and motivating approach to their workshops, which has been of great assistance to our local tourism businesses in Central West NSW. We hope Anthony and his team can visit our region again soon. "

Sean Haylan
General Manager, Destination Central West NSW

Bundian Way Website

ella@destinationagency.com.au (Ella Freestone) — Fri, 01 Dec 2023 01:11:31 GMT

Website Development

We were engaged to develop a new website for the Bundian Way.

Working closely with the Eden Local Aboriginal Land Council, we developed a compelling new website for this major cultural project. The website seamlessly incorporates brand identity, imagery and storytelling previously developed by our team, alongside the Eden Local Aboriginal Land Council and Bundian Way Steering Committee.

bundianway.com.au

The work:

Design and copywriting
Content development
SEO and Google implementation
Website build

Gravity Eden Mountain Bike Park

ella@destinationagency.com.au (Ella Freestone) — Thu, 19 Oct 2023 01:44:12 GMT

Brand Strategy, Marketing and Communications, Website Development, Interpretive Design, Tourism

We were engaged to develop and launch a new world-class mountain bike park on the NSW South Coast - Gravity Eden.

Working closely with the Eden Mountain Bike Club and stakeholders, we developed a compelling brand identity and market position, then rolled out a comprehensive creative activation from the ground up.

gravityeden.com.au

The work:

Brand development
Strategic market research
Brand guide
Graphic design and copywriting
Content development
Website build
Trail map
Interpretive design and production
Marketing action plan
Media and public relations
Multi-channelled social media
Industry engagement

“The Destination Agency is a super skilled and professional outfit. Their approach to the project made the challenges of building a new brand and working in a community environment, with government grant funding, a whole lot easier. The design and creative work was above our expectations and has given our community something to be proud of. ”

Stan Soroka
President, Eden Mountain Bike Club

Australian Raptor Care and Conservation Inc

ella@destinationagency.com.au (Ella Freestone) — Tue, 17 Oct 2023 02:03:02 GMT

Website Development, Brand Strategy

We developed a new website and visual brand identity for a national wildlife conservation organisation.

Working closely with Australian Raptor Care and Conservation Inc, we developed a new visual brand identity that aligns with their values and mission. We used this brand to build a fresh new website including easy-to-find resources, raptor satellite tracking and a raptor field guide.

Header image by Mark Kelly, courtesy of ARCC Inc.

arccinc.com.au

The work:

Graphic design
Copywriting and content development
SEO and Google implementation
Website build

Destination Central West NSW

ella@destinationagency.com.au (Ella Freestone) — Sun, 01 Oct 2023 02:20:07 GMT

Website Development

Destination Central West NSW engaged us to develop a new website.

In close consultation with the client, we created a website that promotes their brand identity and encourages industry engagement.

dncw.com.au

The work:

Website build
CMS training
SEO and reporting

Wharf to Wharf Walk

anthony@destinationagency.com.au (Anthony Osborne) — Thu, 01 Jun 2023 08:22:16 GMT

Brand Strategy, Website Development, Tourism

We were engaged to develop and launch a new Sapphire Coast experience – the Wharf to Wharf Walk.

Working closely with community groups and stakeholders, we curated a previously unknown maze of old walking tracks to create a brand-new Sapphire Coast experience. From there, we built a comprehensive list of drivers to ensure consumers and tourism retailers could extract all there is from this exciting endeavour.

wharftowharfwalk.com.au

The work:

Tourism product development
Brand guide
Graphic design and copywriting
Content development
Website build
Interpretive design, production and installation
Stills photography
Event management
Media and public relations
Community enagement
Communication toolkit

"The team at The Destination Agency were of paramount value in bringing the Wharf to Wharf Walk project to life. To be able to work with one team to deliver all stages of the project was invaluable. From brand development to web design, track notes production, interpretive signage design and official launch – their marketing expertise and thorough understanding of the tourism industry was a huge asset.”

Mark Darby
Project Lead, Tathra Lions Club

Wonderfully Wild Brand Campaign

anthony@destinationagency.com.au (Anthony Osborne) — Wed, 31 May 2023 05:26:54 GMT

Marketing and Communications, Film Production, Brand Strategy

We created the ‘Wonderfully Wild’ Sapphire Coast brand campaign to drive new visitation.

In the face of bushfires and pandemics, we launched a campaign that redefined the region and cut through the clutter of our domestic travel market. We focused on the region’s unique points of difference and brought them to life via a compelling mix of media that include a TV campaign, accompanied by powerful print and digital messaging.

The work:

Brand campaign development
Content generation
Design, art direction and copywriting
Film and photography services
Social media campaigns
Industry engagement and toolkit

Great South Coast Walks

anthony@destinationagency.com.au (Anthony Osborne) — Fri, 04 Nov 2022 03:41:43 GMT

Tourism, Brand Strategy

Contracted by three major NSW government entities, we developed the brand identity, market positioning and implementation of the Great South Coast Walks project.

Working closely with Southern NSW Destination Networks, Destination Sydney Surrounds South, and Destination Southern NSW, we unlocked a unique market position, then combined it with a compelling brand identity. Additionally, we created a comprehensive pitch document to drive future investment.

The work:

Brand development
Strategic market research
Project naming, positioning statement and strapline
Design and art direction
Marketing action plan
Project planning including reporting and budgeting
Stakeholder engagement

"Destination Sydney Surrounds South engaged The Destination Agency to undertake product and brand development work on the Great South Coast Walks project. They were able to take a complex environment of previous work and translate it into an investment ready, compelling proposal. DSSS enjoyed working with the creative, professional team and would highly recommend The Destination Agency."

Shannan Perry-Hall
General Manager, Destination Sydney Surrounds South

Sapphire Coast Visitor Guide

anthony@destinationagency.com.au (Anthony Osborne) — Wed, 26 Oct 2022 06:07:00 GMT

Marketing and Communications

We developed a new visitor guide for the NSW Sapphire Coast.

To aid growth and sustainability of the Bega Valley region – the new guide incorporated a visitor dispersal strategy our team developed to encourage a wider range of experiences, increased length of stay and return visitation.

The work:

Content development
Creative campaign theme
Graphic design and art direction
Copywriting
Film and photography
Web content integration
Industry engagement
Stakeholder management

Six8 Coffee Roasters

anthony@destinationagency.com.au (Anthony Osborne) — Fri, 30 Sep 2022 06:34:25 GMT

Brand Strategy

To grow Six8 Coffee Roasters wholesale and retail business, we developed a new brand identity, market position and launch campaign.

We hosted an intensive brand workshop to aid in the development of a ground-up brand refresh. From there, we rolled out a comprehensive creative campaign to consumers and B2B, incorporating both digital and traditional media.

six8coffee.com

The work:

Internal research session
Establish brand values
Creative development and vision
Design and copywriting
Positioning statement
Campaign roll-out
Competitor analysis

“We have had a great experience working with the team at The Destination Agency. From the very beginning of the project, we have felt included in the decision-making process and project journey. Anthony and his team have helped us uncover new insights and vision for our business, and we feel like we have clarity and clear direction for the future.”

Daniel Neuhaus
Owner, Six8 Coffee Roasters

Sapphire Coast Oysters

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 13 Sep 2022 04:57:07 GMT

Brand Strategy, Marketing and Communications, Website Development

We developed an always-on marketing campaign to promote Sydney Rock Oysters of the Sapphire Coast.

Working with Sapphire Coast Wilderness Oysters, we developed a new brand identity, website, ongoing campaign, and trade program to ensure retail, wholesale and tourism markets saw the region’s Sydney Rock Oysters, and the region itself, as the natural choice.

sapphirecoastoysters.com

The work:

Brand development
Graphic design and art direction
Copywriting
Content development
Website build
Still photography
Industry engagement
Multi-channelled social media
Organic social media campaign

Walawaani Muriyira-Waraga

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 13 Sep 2022 04:37:22 GMT

Marketing and Communications, Tourism

To activate the annual Sapphire Coast whale season, we created an inclusive event accompanied by a multi-layered campaign to drive attendance.

The Walawaani Muriyira-Waraga event sought to bring the region’s people together to celebrate the upcoming whale season. Industry engagement, considered publicity and a focused social media campaign drove solid participation and high attendance numbers.

Visit Walawaani Muriyira-Waraga

The work:

Event development and management
Social media advertising campaign
Public relations services
Industry engagement
Film and stills photography

Merimbula Airport Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 13 Sep 2022 04:13:34 GMT

Interpretive Design

To welcome visitors to the new Merimbula Airport, we created an engaging interpretive art installation.

Centred around commissioned works by Bermagui artist Nat Carroll, our installation featured must-see Sapphire Coast highlights between Bermagui and Lake Wonboyn. A QR code allowed travellers to link to all the Sapphire Coast has to offer.

The work:

Artist liaison
Content development
Graphic design
Product and installation
Industry engagement

"Bega Valley Shire Council engaged The Destination Agency to install advertising material at the recently upgraded Merimbula Airport terminal to encourage visitor dispersal across the Sapphire Coast. TDA engaged proficiently with local industry, airport management and Council staff. The design and installation was challenging due to fixtures on the wall and other constraints. TDA and the artist dealt with these challenges skilfully and creatively. Council was provided with drafts of the mural and given ample opportunity for feedback. Council is pleased with the result which is colourful, enticing and unique."

Peter Wild
Economic Development Officer, Bega Valley Shire Council

Balconies Dolphin Cove

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 12 Sep 2022 03:55:31 GMT

Website Development, Brand Strategy

We developed a new website for accommodation provider – Balconies Dolphin Cove.

Following initial brand development work, the site now incorporates refreshed branding and messaging, integrated seamlessly with their booking system.

balconiesdolphincove.com

The work:

Brand development
Graphic design
Website build
Content creation
Copywriting and SEO

Oyster Trail Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 19 Jul 2022 05:26:24 GMT

Interpretive Design

We developed an interpretive visitor experience to promote the Sapphire Coast oyster industry and support the new Oyster Trail tourism experience.

Working with Sapphire Coast Wilderness Oysters, we created an engaging installation at the Merimbula Visitor Information Centre, comprising of interpretive design and informative digital storytelling elements.

The work:

Content development
Copywriting
Interpretive design
Architectural design
Graphic design and art direction
Production and installation
Event management
Media and PR services

Bundian Way Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 19 Jul 2022 05:17:48 GMT

Interpretive Design, Tourism

We developed Bundian Way interpretive visitor experiences at key locations on the Sapphire Coast and Snowy Monaro.

Working closely with the Bundian Way Committee and Eden Local Aboriginal Land Council, we produced a compelling interpretive experience incorporating three key trails – the Story Trail, the Whale Dreaming Trail, and Delegate Trail.

The project included installation of 25 structural signs, cultural guide training material, a Story Trail tour guide script and audio training resources.

The work:

Content development
Graphic design and copywriting
Interpretive design
Architectural design
Production and installation
Cultural liaison
Cultural tourism industry development

Eden Welcome Centre

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 19 Jul 2022 05:16:26 GMT

Interpretive Design

We developed heritage interpretation for the new Eden Welcome Centre at the Port of Eden.

From concept to installation, we created an interpretive activation allowing visitors to discover the locations rich, maritime history. An outdoor Maritime History Path consisting of 12 informative paver stories, a Wildlife Panel showcasing the local area’s scenic offerings, are just some of the attractions developed in tandem with the client. Additionally, Eden’s rich Indigenous heritage was brought to life via 12 stories written in collaboration with a local Aboriginal writer and the Eden Local Aboriginal Land Council.

In 2022, the Eden Welcome Centre was awarded the prestigious Blacket Prize by the Institute of Architects and shortlisted for the World Architecture Festival in Lisbon.

The work:

Creative direction
Content development
Graphic design and copywriting
Interpretive design
Production and installation
Cultural liaison
Community consultation

“We are thrilled with The Destination Agency’s delivery of heritage interpretation at the new Eden Welcome Centre. The building masterfully tells a tale of local history, Indigenous art and storytelling like no other.”

Natalie Godward
Cruise Development Manager, Port Authority of New South Wales

Whale Trail 2022 - Aboriginal Cultural Experiences

anthony@destinationagency.com.au (Anthony Osborne) — Tue, 19 Jul 2022 03:20:05 GMT

Marketing and Communications, Tourism, Film Production

To activate the 2022 Sapphire Coast whale season, we developed Aboriginal Cultural Experiences across the Sapphire Coast.

In close partnership with local Aboriginal dance groups - the Gulaga Dancers, Djaadjawan Dancers and Duurunu Miru Dancers - we brought to life cultural event activations at key Sapphire Coast headlands to activate the 2022 Sapphire Coast Whale Trail.

Watch the showreel

The work:

Concept development and project management
Film & photography services
Media and PR services
Multi-channelled social media marketing

Cohen's Lake Interpretive Project

ella@destinationagency.com.au (Ella Freestone) — Mon, 18 Jul 2022 06:25:30 GMT

Interpretive Design

We developed interpretive signage for the Cohen's Lake precinct in Tathra.

To highlight the visitor experience and shine a spotlight on the cultural significance of the site, we developed storytelling and artwork for interpretive signage at Cohen's Lake.

The work:

Graphic design and copy editing
Interpretive design

Sapphire Coast Oyster Trail

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:25:39 GMT

Marketing and Communications, Film Production, Tourism

To activate regional oyster tourism, we developed the Sapphire Coast Oyster Trail experience.

The project connected oyster farmers, restaurants, and tourism operators under the Oyster Trail banner to create a new, market-ready tourism product. A media event, strategic digital campaign and media program ensured the initiatives ultimate success.

sapphirecoast.com.au/oystertrail

The work:

Tourism product development
Web content development
Copywriting
Film and still photography
Digital marketing campaign
Media and PR service
Event management services

Sapphire Coast Events

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:25:03 GMT

Website Development

To support Bega Valley Shire event stakeholders, we developed a new Sapphire Coast Events website.

Designed to support both event managers and the region’s visitors, the website combined event planning resources and event calendar integration.

sapphirecoastevents.com.au

The work:

Website build
Content development
Design and copywriting
Industry engagement

Sapphire Coast Whale Trail

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:24:02 GMT

Marketing and Communications, Film Production, Tourism

To activate the 2021/22 Sapphire Coast whale season, we developed a major campaign project.

In the face of significant lockdown disruptions, the Sapphire Coast Whale Trail project aid the groundwork for the region’s future whale season promotions via an advertising campaign couple with cut-through organic marketing.

sapphirecoast.com.au/whaletrail
View the Sapphire Coast Whale Trail publication

The work:

Creative vision and brand development
Campaign development, implementation, and reporting
Digital and traditional media activations
Cultural event activations
Film and still photography
Develop Whale Trail publication
Walawaani Muriyira-Waraga event development and management

“Anthony and the team at The Destination Agency were innovative in their creation of the Sapphire Coast Whale Trail. Despite the challenges of the COVID-19 pandemic, the team delivered and exceeded expectations.”

Sean Haylan
General Manager, Destination Southern NSW

Eden Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:23:23 GMT

Interpretive Design

We developed interpretive and wayfinding signage for the Port of Eden precinct.

Working closely with local I ndigenous artist Nathon Lygon, the interpretive wayfinding signage was installed throughout Eden in partnership with Bega Valley Shire Council.

The work:

Content development
Graphic design and copywriting
Project management
Stakeholder engagement

Maritime History Pathway Digital Hub

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:22:51 GMT

Website Development

To compl e ment Port of Eden’s Maritime History Pathway, we developed an Eden Maritime History digital hub.

To enrich the Eden’s Maritime History Pathway experience, the digital hub’s historical content took visitors on a journey back in time to discover the region’s rich nautical past. Additionally, an interpretive display located at the Eden Welcome Centre was designed to transport visitors to the digital hub via a QR code.

View the Digital Hub

The work:

Content development
Graphic design and copywriting
Web integration

Bendigo Bank

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:21:40 GMT

Marketing and Communications, Film Production

Bendigo Community Banks Pambula and Bega engaged us to assist in growing local businesses.

Working closely with the client, we identified compelling consumer insights that drove our significant brand development work and marketing strategy. The subsequent ‘Every Dollar’ video advertising campaign leveraged local sponsorship stories featuring local beneficiaries.

We continue to work with Bendigo Bank on key partnerships, community engagement and strategic marketing.

The work:

Brand campaign development
Film services
Advertising campaign management and production
Social media and cinema
Graphic design and copywriting
Strategic marketing services
Stakeholder management

Pacific Heights

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:21:05 GMT

Website Development, Brand Strategy

We developed a new website for accommodation provider Pacific Heights.

Driven by insights uncovered in brand development work, the new website incorporated refreshed branding and messaging integrated into the client’s existing booking system.

pacificheights.com.au

The work:

Branding development
Graphic design and copywriting
Content development
Website build

Stirling Oysters

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:20:23 GMT

Website Development

Stirling Oysters engaged us to develop a new brand website.

In close consultation with the client, we created a simple, easy-to-use website for this local oyster farming business.

stirlingoysters.com.au

The work:

Website build
Content development
Design and copywriting

Bundian Way Brand Development

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:19:37 GMT

Brand Strategy

We were engaged to develop the brand identity, positioning, and story for the Bundian Way project.

Working closely with the Bundian Way Committee and Eden Local Aboriginal Land Council, we developed a compelling brand guide and image library for this major cultural project.

The work:

Brand development
Brand guide development
Graphic design and copywriting
Still photography
Cultural liaison

Sapphire Coast Visual Identity Development

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:18:53 GMT

Brand Strategy

We developed a new visual identity and brand guide for the Sapphire Coast.

Drawing inspiration from the region’s plentiful assets, we created a new brand guide incorporating fresh colours, typography, and logo treatment.

The work:

Branding development
Industry Brand Guide
Industry engagement

“The project has motivated stakeholders to unite under a common visual theme. This has been a small project with a big impact. The Destination Agency team didn’t miss stride while keeping us fully informed and engaged.”

Matt William
Director, Sustainable Park Solutions

Sapphire Coast Website

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:17:05 GMT

Website Development

We developed the official tourism website for the Sapphire Coast.

Aimed directly at the visitor market, we featured the region’s stunning imagery coupled with compelling stories to create and build a site rich in content. Since its launch in 2021, user interaction increased by more than 30% over the previous website.

sapphirecoast.com.au

The work:

Content development
Design and copywriting
Website build
Ongoing website management

Start Feeling It

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:15:43 GMT

Marketing and Communications, Film Production

To kickstart the Sapphire Coast tourism industry following the 2020 bushfires and Covid lockdowns, we developed the ‘Start Feeling it’ brand campaign.

By targeting key markets with a compelling message, new digital content, including a comprehensive digital advertising campaign, we were able to generate a sharp increase in website hits and social media engagement whilst building tourism industry resilience.

The work:

Tourism product development
Brand campaign development
Graphic design and copywriting
Content development
Film services and still photography
Digital campaign production and management
Media and PR services
Industry engagement

Sapphire Coast Guiding Co

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:14:34 GMT

Website Development

Sapphire Coast Guiding Co engaged us to develop a new website.

We introduced fresh imagery and new written content highlighting the client’s considerable product offerings, then integrated it with their current booking system.

sapphirecoastguidingco . com.au

The work:

Website build
Still photography
Design and copywriting
CMS training

Visit Tathra

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:13:46 GMT

Website Development

The Tathra & District Business Chamber engaged us to develop a new destination website for Tathra.

By showcasing local tourism operators and businesses we developed a website that highlighted all the reason visitors would have to frequent the area.

visittathra.com.au

The work:

Website build
Content development
Design and copywriting
CMS training

Tathra Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:13:12 GMT

Interpretive Design

We were engaged to create and develop Tathra’s interpretive visitor signage.

Conceived and installed entirely by us – the Visitor Interpretation hub features four interpretive signs that enhance the visitor experience though wayfinding, storytelling, and engagement.

The work:

Content development
Graphic design and copywriting
Interpretive design
Architectural design
Production and installation
Cultural liaison
Community consultation

Yili-njili Interpretive Project

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:12:31 GMT

Interpretive Design

We developed interpretive and wayfinding signage for the Yili-njili Cycle and Walkway in Tathra.

To highlight the visitor experience, we developed content and designed artwork for multiple interpretive and wayfinding signs along the pathway.

The work:

Graphic design and copywriting
Interpretive design

“Working with The Destination Agency made this community project easy and efficient. The team were more than happy to collaborate with us on content and design and made every effort possible to deliver a great end result.”

Mary Kite
Community Development Officer, Bega Valley Shire Council

Tathra Recovery Campaign

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:08:37 GMT

Marketing and Communications, Film Production

We developed the 'Open for Business' marketing campaign to kickstart tourism recovery in Tathra and Sapphire Coast following the 2018 Tathra bushfire.

Within 48 hours of the fire, the campaign was created and delivered in-market, working with affected stakeholders, local government and Destination NSW.

The work:

Content development
Copywriting
Film services
Multi-channelled digital marketing campaign
Media and PR services
Industry engagement

“The strong messaging and lightning speed at which the ‘Open For Business’ campaign went to market helped us claw back lost bookings and in the end we got back to par on previous years over the following months. Anthony has continued to push for support and run campaign help get us back on our feet in the longer term.”

Carmen Risby
Owner, Tathra Beachside

Killer Whale Trail

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:07:15 GMT

Interpretive Design, Tourism

To promote Eden’s unique maritime heritage, we developed an interpretive visitor experience highlighting the Killer Whale Trail.

To create a seamless Killer Whale Trail visitor experience, we developed interpretive signage at five key heritage sites throughout Eden. The signage was complimented by compelling digital and print collateral.

View Killer Whale Trail digital content

The work:

Content development
Graphic design and ccopywriting
Interpretive design
Architectural design
Production and installation

“The Killer Whale Trail cleverly integrated a number of stand-alone experiences highlighting the region's maritime history and delivered a compelling and rounded visitor experience. Visitors to the Eden Killer Whale Museum often comment on the quality of the interpretation at the sites.’’

Jenny Robb
Industry Development Officer, Destination Southern NSW

Sapphire Coast Tourism Future Program

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 05:02:08 GMT

Tourism

To increase Sapphire Coast tourism capabilities, we created the Sapphire Coast Tourism Future program.

In partnership with NSW Government and Bega Shire Council, we developed a bespoke tourism program designed to increase skills and professionalism, lift the region’s destination competitiveness, increase visitation, and build economic growth. The program is capable of being reproduced and redelivered for new markets, new industry needs and a changing tourism landscape.

We have now successfully run the program twice in the Bega Vally, in 2018 and again in 2022.

We would love to bring Tourism Future to your region. Please contact us to find out more.

The work:

Masterclass program development
Introduction of forum and networking events
Developing mentoring programs
Establishing the region’s vision and growth platform

“Anthony and The Destination Agency have a completely unique set of skills in destination management and tourism industry development. The insight and energy they bring to their programs is inspiring and the quality of the work they are delivering through the Tourism Future program, to support the Eden cruise industry, has been indispensable.”

Natalie Godward
Cruise Development Manager, Cruise Eden

“The mentoring I received has helped me to develop new tourism products, marketing opportunities, valuable industry connections and enabled my business and personal confidence to grow exponentially over the past 24 months! The mentoring provided has created opportunities for my business that wouldn't have otherwise been afforded.”

Jessica Taunton
Owner, Navigate Expeditions

“The mentor was incredibly knowledgeable and such a strong believer in the WinterSun Festival and its future. He was hugely generous with his time and knowledge and helped me through some dark moments. Thank you for thinking of me and for this project, it's been incredibly useful and enlightening and a total blast. The mentoring gave me confidence in my vision and the other benefits are people's willingness and enthusiasm to invest in the festival via sponsorships, editorial, promotion, donations etc which ultimately benefits my business.”

Lyn McColl
Event Manager, WinterSun Festival

Cruise Eden

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 18 Jul 2022 04:59:00 GMT

Tourism

To service a growing cruise market, we delivered a bespoke tourism industry development to engage tourism operators.

In partnership with the cruise industry, we implemented experience development workshops and intensive one-on-one mentoring to secure cruise contracts. The program included working with, and invaluable cultural assistance from the local Aboriginal community and the Eden Local Aboriginal Land Council.

The work:

Developing workshops
Initiating one-one-one mentoring
Cultural liaison

Natalie Godward
Cruise Development Manager, Cruise Eden

Top Fun Merimbula

ella@destinationagency.com.au (Ella Freestone) — Sun, 17 Jul 2022 23:42:39 GMT

Website Development

We developed a new website for family-friendly experience provider – Top Fun Merimbula.

Following close discussions with the client, the site now incorporates fresh imagery and messaging and can seamlessly integrate with their future online booking system.

topfun.com.au

The work:

Web content development
Still photography
Website build
Copywriting and SEO

“Thank you Ella and The Destination Agency team for all of your care and patience on this project. We love our new website! You make a difference to our region and our businesses."

Rebecca Fox
Co-owner, Top Fun Merimbula

Pie Time Film Campaign

anthony@destinationagency.com.au (Anthony Osborne) — Sun, 17 Jul 2022 06:24:58 GMT

Film Production

We produced an engaging Pie Time film campaign to drive visitation to the Sapphire Coast region.

Featuring celebrity chef Paul West, the film campaign shone a light on local produce to attract domestic travellers to the NSW Sapphire Coast.

The work:

Film services
Creative direction
Talent scouting

Sapphire Coast Destination Management

anthony@destinationagency.com.au (Anthony Osborne) — Sun, 17 Jul 2022 06:07:26 GMT

Tourism, Marketing and Communications

We provide the Bega Valley Shire Council with destination marketing services for the Sapphire Coast.

Outsourced and fully integrated, our role includes promotion and industry development activity, delivered under the banner of Sapphire Coast Destination Marketing. Since 2018, the local tourism industry has embraced this initiative and supported the significant planning and implementation strategies we’ve developed.

sapphirecoast.com.au

scdm.net.au

Facebook: @sapphirecoastnsw

Instagram: @sapphirecoastnsw

The work:

Provision of tourism office responsibilities to interface with local, state and federal industry stakeholders.
Ongoing planning and implementation of direct destination promotional activities driving visitation to the region.
Development, implementation and management of broader projects and relevant tasks or campaigns, as aligned to broader destination management objectives.
Delivering activities that directly inspire and positively influence the local visitor & tourism economy:
Destination marketing.
Product/Experience development
Industry Representation and Leadership
Leverage additional opportunities, partnerships and mechanisms that grow the visitor economy in the Shire.
Advocate to local, state and federal stakeholders for the Shire’s visitor economy, while reciprocally providing general support and advice to Council and the local tourism and visitor economy industry.
Ensure skills, networks, experience and governance arrangements support the local visitor economy, industry and Council achieve its goals.

“There has been a noticeable galvanising of the industry and great energy amongst key operators since The Destination Agency began managing the tourism contract. Plans and strategies are clear and everyone is moving to the same page.”

Lorraine Hunt
Owner, Tanja Lagoon Camp

“The Destination Agency have delivered great professionalism, energy and also a deep understanding of tourism to our business. They motivate the industry as a group but also with their open-door policy and constant mentoring and support.”

Brett Weingarth
Owner, Captain Sponge's Magical Oyster Tours

Mount Bushwalker & Pigeon House Mountain

anthony@destinationagency.com.au (Anthony Osborne) — Mon, 04 Apr 2022 07:15:12 GMT

Film Production

NSW National Parks & Wildlife Service engaged us to promote the Mount Bushwalker and Pigeon House Mountain tracks.

To build awareness and encourage engagement, we utilised drone, film, and photography with an in-situ user experience to create a suite of tools to aid in marketing and promotional activity.

Watch the showreel

The work:

Concept development
Film and still photography
Talent scouting
Project management