Brand Strategy, Marketing and Communications, Website Development, Interpretive Design, Tourism
We were engaged to develop and launch a new world-class mountain bike park on the NSW South Coast - Gravity Eden.
Working closely with the Eden Mountain Bike Club and stakeholders, we developed a compelling brand identity and market position, then rolled out a comprehensive creative activation from the ground up.
The work:
- Brand development
- Strategic market research
- Brand guide
- Graphic design and copywriting
- Content development
- Website build
- Trail map
- Interpretive design and production
- Marketing action plan
- Media and public relations
- Multi-channelled social media
- Industry engagement
“The Destination Agency is a super skilled and professional outfit. Their approach to the project made the challenges of building a new brand and working in a community environment, with government grant funding, a whole lot easier. The design and creative work was above our expectations and has given our community something to be proud of.”
Stan Soroka
President, Eden Mountain Bike Club
