Case Studies

Sapphire Coast Destination Management

The Destination Agency is contracted by Bega Valley Shire Council to provide destination marketing services for the Sapphire Coast Region.

The Approach

This is an outsourced and fully integrated approach to Destination Management. The solution provides for:

  • The provision of tourism office responsibilities to interface with local, state and federal industry stakeholders.
  • Ongoing planning and implementation of direct destination promotional activities driving visitation to the region.
  • Development, implementation and management of broader projects and relevant tasks or campaigns, as aligned to broader destination management objectives.
  • Delivering activities that directly inspire and positively influence the local visitor & tourism economy:
    • Destination marketing
    • Product/Experience development
    • Industry Representation and Leadership
    • Leverage additional opportunities, partnerships and mechanisms that grow the visitor economy in the Shire.
  • Advocate to local, state and federal stakeholders for the Shire’s visitor economy. While reciprocally providing general support and advice to Council and the local tourism and visitor economy industry.
  • Ensure skills, networks, experience and governance arrangements support the local visitor economy, industry and Council achieve its goals.

The Outcomes

Since TDA began delivering the region’s destination marketing activity in July 1, 2018 the industry has welcomed and embraced the change. Marketing programs have created 448,000+ unique website visits and 900,000+ social site visits. The industry development program has seen 238+ local businesses directly impacted through workshops, mentoring and networking programs. While we could let the numbers do all the talking, take our Sapphire Coast friends’ word for it.

“There has been a noticeable galvanising of the industry and great energy amongst key operators since The Destination Agency began managing the tourism contract. Plans and strategies are clear and everyone is moving to the same page.”

Lorraine Hunt Tanja Lagoon Camp


“The Destination Agency have delivered great professionalism, energy and also a deep understanding of tourism to our business. They motivate the industry as a group but also with their open-door policy and constant mentoring and support.”

Brett Weingarth Magical Oyster Tours

Interested in working with The Destination Agency?