Start Feeling It – Campaign and Website
Develop and implement a digital campaign to kick-start recovery for the Sapphire Coast NSW tourism industry following the 2020 fires, and to sustain visitor interest and future visitation to the Sapphire Coast following travel restrictions throughout COVID-19.
The Destination Agency developed:
- Start Feeling It campaign site, including site collateral and rich story content
- Branded Start Feeling It shared image library for local stakeholders / industry operators
- Start Feeling It film campaign
- Social media organic and paid content (Facebook, Instagram, YouTube)
- Google search and display ads
- Media and PR activity
The campaign boosted the Sapphire Coast digital profile, elevated local businesses and positioned the Sapphire Coast as a premier regional destination to discover / rediscover for future domestic travel.
The Start Feeling It campaign led to a sharp increase in destination interest, web hits, business activity, and a major increase in social media followers and engagement. The successfully incentivised local businesses to improve their digital profile and offerings, therefore enhancing industry resilience.
The campaign ran throughout 2020.