Case Studies

Tathra Interpretive Project

The Tathra Interpretive Signage Project was designed to create a compelling visitor experience in a highly visited and visible area of Tathra. Importantly, the project also shares the community story of the 2018 Tathra Fire.


The Approach

  • Creative briefs – Theme, Story, Place
    Site visit with visual, architectural and theme consultants
    Gathering and approve content themes
  • Creative concept development
    Creative brief, development and concept
    Interpretive design
    Location design
    Drawings / Modelling
    Story development including research, copywriting, liaison with Cultural writer
    Artwork design
  • Consultation / presentation
    Selected stakeholder for concept presentation
    Approvals for cultural content
  • Interpretive designs / finished artwork
    Final creative design including copywriting, artwork and design elements
  • Build and install
    Including signage production, drafting, legal and all government approvals 

The Outcome

  • x4 interpretive signs installed
  • Enhanced visitor experience
  • Renewed sense of community
  • Increase awareness of Tathra Heritage, Culture and Aboriginal Heritage 
  • Increased dispersal of visitors to Tathra’s key attractions encouraging increase in length of stay and visitor spend


    Interested in working with The Destination Agency?