Case Studies

Wharf to Wharf Walk Brand & Experience Development

The Destination Agency was engaged to develop and launch a new iconic Sapphire Coast experience – Wharf to Wharf Walk. TDA produced the Wharf to Wharf Walk brand guide, website, Track Notes brochure, interpretive and wayfinding signage, photoshoot, marketing collateral, official launch event and publicity.

The Approach

  • Product development
  • Enhance visitor experience – Dreaming, Planning, Booking, Experiencing, Sharing
  • Marketing assets
  • Community engagement
  • Publicity

The Outcome

Track Notes Brochure

  • Comprehensive audit of track notes and visitor information
  • Produce official Track Notes Brochure, including copywriting, map production, design, printing and distribution to key stakeholders

Brand Guide

  • Logo, colours, typography for digital and print

Website

  • Create website including build, copywriting, imagery, custom tech integration
  • Ongoing web maintenance, SEO, google analytics, domain management

Interpretive and wayfinding signage

  • Creation of totem signage at Merimbula Wharf and Tathra Wharf
  • Produce all creative from initial concept development to final artwork
  • Manage totem signage production and installation
  • Copywriting for additional wayfinding signage based on existing layout, in liaison with NSW National Parks and Wildlife Service

Marketing collateral

  • Photoshoot – concept creation, location schedule, talent, photographer, props.
  • Hero image library shared with client and key stakeholders
  • Launch event collateral – branded camping mugs, banner display
  • Digital assets – Official #WharftoWharfWalk hashtag

Official launch event

  • Project management – budget, venue, creative design, marketing and communications, registration, speakers, community engagement
  • Worked alongside South East Arts to engage local Aboriginal community members to present Welcome to Country, Talks and Smoking Ceremony
  • Engaged Sapphire Coast Guiding Co to lead an exclusive guided walk for guests
  • Manage invitations to dignitaries and media

Publicity

Interested in working with The Destination Agency?