Brand Strategy
To grow Six8 Coffee Roasters wholesale and retail business, we developed a new brand identity, market position and launch campaign.
We hosted an intensive brand workshop to aid in the development of a ground-up brand refresh. From there, we rolled out a comprehensive creative campaign to consumers and B2B, incorporating both digital and traditional media.
The work:
- Internal research session
- Establish brand values
- Creative development and vision
- Design and copywriting
- Positioning statement
- Campaign roll-out
- Competitor analysis
“We have had a great experience working with the team at The Destination Agency. From the very beginning of the project, we have felt included in the decision-making process and project journey. Anthony and his team have helped us uncover new insights and vision for our business, and we feel like we have clarity and clear direction for the future.”
Daniel Neuhaus
Owner, Six8 Coffee Roasters