Brand Strategy, Website Development, Tourism
We were engaged to develop and launch a new Sapphire Coast experience – the Wharf to Wharf Walk.
Working closely with community groups and stakeholders, we curated a previously unknown maze of old walking tracks to create a brand-new Sapphire Coast experience. From there, we built a comprehensive list of drivers to ensure consumers and tourism retailers could extract all there is from this exciting endeavour.
The work:
- Tourism product development
- Brand guide
- Graphic design and copywriting
- Content development
- Website build
- Interpretive design, production and installation
- Stills photography
- Event management
- Media and public relations
- Community enagement
- Communication toolkit
"The team at The Destination Agency were of paramount value in bringing the Wharf to Wharf Walk project to life. To be able to work with one team to deliver all stages of the project was invaluable. From brand development to web design, track notes production, interpretive signage design and official launch – their marketing expertise and thorough understanding of the tourism industry was a huge asset.”
Mark Darby
Project Lead, Tathra Lions Club
