Marketing and Communications, Film Production, Brand Strategy
We created the ‘Wonderfully Wild’ Sapphire Coast brand campaign to drive new visitation.
In the face of bushfires and pandemics, we launched a campaign that redefined the region and cut through the clutter of our domestic travel market. We focused on the region’s unique points of difference and brought them to life via a compelling mix of media that include a TV campaign, accompanied by powerful print and digital messaging.
The work:
- Brand campaign development
- Content generation
- Design, art direction and copywriting
- Film and photography services
- Social media campaigns
- Industry engagement and toolkit
